How to Promote Your Android Mobile App

The "if you build it they will come" approach may have worked for Kevin Costner in Field of Dreams, but as most marketers have come to realize, this is a poor approach for marketing a mobile app.

While there is no one sure-fired way to ensure successful app distribution and adoption, there are seven things you need to ensure you include in your approach.

Plan Ahead. "By failing to prepare, you are preparing to fail." So said Ben Franklin, and while I don't believe he was referring to app marketing, he could have been.

When you plan your app build, you should also be planning your launch. Do competitive analysis, review paid media efforts to identify places where promoting the app may have little incremental cost, and organize your PR support.

If your app is available in multiple countries, make sure you are taking advantage of submitting to the applicable app stores to ensure widespread distribution.

Use existing customer touch points as much as possible. Before spending tons of media dollars, why not start by reaching out to those already doing business with you?

Touch points such as email, websites or billing statements can be easily enabled for promotion. For example, use a script on your homepage to alert mobile browsers to the availability of your app. Or follow the example of the app that put QR codes on room key cards at a hotel chain. Now is the time to think beyond the obvious.

Before spending tons of media dollars, why not start by reaching out to those already doing business with you?

Think of the phone as a magic wand. The phone is a nearly magical device for bridging the analog and digital worlds. QR codes, SMS codes, or simple-to-enter URLs promoting your app can be added to all forms of existing communications, from TV spots to billboards.

Identify your customers' behavior scenarios and then target real-world elements. Are you promoting a spirits app? Putting a QR code on coasters with a link to your app is an effective way to get people to download it. You can even get guerilla by offering helpful check-in tips for popular social media sites that promote the app.

Target wisely. In good, old-fashioned direct mail, you would never mail a full list of men aged 50+ for a product targeted to women aged 18 to 25, so why do it here? Organize your targeting so you can analyze pre-identified segments that make sense to confirm or disprove your initial prediction.

For example, create a segment of users that are targeted only when they are on WiFi and see how that impacts your performance. Many apps are on the larger side and coverage issues may impact a consumer's download decision.

Take advantage of location retargeting. Promoting a travel app? Airports, hotels, and rental-car locations are full of the frequent-traveler types you want to reach.

Me, my friends, and I. There are many Big websites like https://android-app-promotion.com and Social channels provide a great opportunity to promote your app. Facebook and Twitter both offer app-install ads. Foursquare does not, but it does offer the ability to create tips, and a tip can be a recommendation to get an app. Target locations that are in line with your app and promote it to people looking for tips.

Does your app have a tell-a-friend feature? Why not?

You scratch my app, I'll scratch yours. Business partners can be an excellent resource. Are you an airline? Talk to your hotel and rental-car partners about cross-promotion opportunities. CPG company? Look to your retailers to see if there are in-store opportunities you can take advantage of.

Be an ASO. App Store Optimization, or ASO, is a new subset of SEO. Companies like Distimo can provide you with important data related to improving your position within the app store by making sure that the information surrounding your app is relevant and well structured.

Now is a critical time to compete to get on the phone. Keep thinking about your audience and how and where they might be using your app, and don't be afraid to experiment to find innovative ways to promote it.

Article Source: http://adage.com/article/digitalnext/promote-mobile-app/293883/

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Color Switch ball Falls To The No. 2 Games Slot

color switch

Did you hear about that loopy-popular game that sat within the no. 1 video games spot on android for greater than a month and a half? i’ll come up with a hint, it has color in the identify. coloration switch is a tap-based totally impediment recreation that provides an additional degree of problem because you're continuously converting colors. the game gives 8 modes, together with the recent release of gravity and cut up. and if you are feeling such as you need to combine it up, you also have the choice to play demanding situations in opposite.

coloration transfer is addictive and i am terrible at it. despite that, i can’t prevent playing. once I heard the back tale of ways the sport was made and via whom, i couldn’t assist however love-hate it even extra. the game’s creator, david reichelt, is definitely colorblind, that's difficult to consider if you’ve performed even one level of the sport.

The basic game play is type of 2d red light/inexperienced mild, where you navigate by way of fending off the color switch you aren't. coloration is vital to the sport. in fact, it is both the gatekeeper and the obstacle.

Watch this color switch game video

so how did reichelt build a complicated, intentional design in vibrant spell binding detail no matter being colorblind? he had assist from buildbox, software that lets in you to manipulate gameplay the usage of drag-and-drop gear. basically, what this indicates is that reichelt had an idea for a sport and built it without writing a single line of code. the complete improvement procedure on buildbox is reproduction, paste and create by means of manipulating predefined options like motion pace, jump peak and rating multipliers.

one exciting tidbit i stumbled throughout in my studies is that the drop wheel used to create new video games in buildbox looks an awful lot like the circle design utilized in shade switch. however a circle is a circle, and i bet these items take place.

it’s also really worth noting that the present day replace of color switch has been ported from buildbox to local code to allow for brand new and custom functions.

i’ve been playing colour switch for some weeks now; then again, one “dies” loads (i did say i’m horrible at it). notwithstanding the high demise toll, the sport is actually pretty fun to play. in case you don’t whole a level, you continue to earn stars that you can use to shop for new designs on your jumpy ball. one element of the game that i without a doubt like is that you feel a actual sense of gravity. you want to constantly tap to hover or live more or less in place — in case you don’t, gravity gets you and dying explosions take place.

i constantly find myself seeking to sneak in a few rounds all through the day. perhaps it’s as it drives me nuts that i'm no longer raking in achievements rapid enough. or that i surely just need to be right at it, because different human beings are. regardless, it’s tough to put this game down or preserve your self from playing after you get the dangle of it.

that said, the game does haves its flaws. maximum extensively, the invasive advertising. each 3 or so turns and ad pops up prompting you to play or download a one of a kind recreation. there’s an ad that appears at the lowest that i’ve too often tapped by accident with the side of my hand. if you contact the advert in any respect, you’re pulled out of the game — in my case, i used to be almost usually seconds faraway from triumphing.

i am getting that being a unfastened app is how color switch game transfer become able to climb to the top of the charts. shade transfer has held the top spot longer than any recreation due to the fact that flappy fowl and, after being no. 1 in more than a hundred international locations for the past month or so, it simply dropped to the no. 2 ios spot in games this week.


another barely stressful factor is that the video games center doesn’t keep to my tablet the progress i make on my smartphone, so i turn out to be gambling the same degrees two times. reputedly, this doesn’t trojan horse as many people as it does me, due to the fact color ball games is handiest becoming increasingly popular. it has a 4.5 stars rating on itunes and has been downloaded more than five million times on android, which leads me to agree with that everybody i recognize should secretly be playing this sport.

if you want faucet or puzzle video games and are not gambling shade switch already, deliver it a strive. the team has consistently been adding new levels, so it’s certain to preserve you entertained for a while.

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6 Fruit Ninja game Tips That Will Improve Your Score

Fruit ninja is a online game for the iphone and android. half brick studios published the game. you play the game with the aid of touching and cutting the display with your finger to gain certain desires. for instance, you slice fruit in half with a sword because it flies in the air to earn scores.

There are single player and multiplayer modes so you can practice your skills and then play head to head towards other human beings.

if you need to come to be a better at the hit game, ninja fruit, right here are a few fruit ninja recommendations to enhance your scores.

Fruit ninja game play guidelines

Recreation modes:

1. arcade: slice as a whole lot fruit as you could in 1 minute. there are bombs and strength-up in this mode. bombs will reduce your score through ten points so don't slice them.

2. conventional: slice as plenty fruit as you can before you get 3 strikes. a strike takes place when fruit touches the bottom of the display without being sliced. bombs stop the game if they are sliced.

3. zen: slice as much fruit as possible inside 1 and a 1/2 minutes. no bombs, energy u.s.or lives to worry approximately.

multiplayer modes

1. traditional attack: that is the conventional model of the game but face to face. the first person who receives three strikes loses.

2. zen duel: this is the zen version of the sport head to head. the highest rating on the end of the game is the winner.

Frozen banana power-ups

1. crimson: fruit shoots from the edges of the sport so that you will have higher slice combinations.
2. blue: 2x multiplier for the points you get.
3. white: display is frozen and fruit bogged down to make recreation easier. Here are my favorite fruit ninja 2 suggestions

1. maintain your finger just below the fine rating counter in the top left a part of the sport. in case you hold your finger on this area, it is less complicated to make straighter and more constant slices.

2. if you see a bomb close by fruit, wait until they become independent from the fruit earlier than seeking to slice fruit.

3. horizontal slices normally are better because you are in all likelihood to get greater combinations.

4. remember that you can use more than one banana electricity up right now in order that they stack on every other.

5. you are much less probably to get combinations in case you maintain your finger at the pad, use a couple of finger, or make slices in a round form.

6. if a variety of fruit is tossed up at the identical time, the smaller end result are higher to move for due to the fact they require greater accuracy and you have much less time to slice them.

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Logbook Loans and Mobile Health in the Developed World

Mobiles are changing the way we do everything in today’s world.  Not only are they improving healthcare and the ability to get education to people who need it the most but they are changing the way people work in developed countries.

In terms of managing people’s financial health with a mobile device, there are now all kinds of apps that allow people to budget and even apply for loans, via their mobile phones.  All this is a huge step forward for technology.


Some would argue that this is going too far, do we need to apply for a loan whilst on the move?  The ethics of lending is interesting and we are still coming to terms with the ability to take out loans so quickly and easily and the impact that has on society.

The business of lending is very much in the news at the moment, Payday loans are increasingly in the spotlight and consumers are becoming more aware of the risks of unscrupulous lenders offering quick cash with a catch – very high interest rates.

The reason that these loans can often be so expensive is that they aren’t secured against anything you own, so there is a risk for the lender in providing the loan.  Interest rates need to be high in order to justify this.

Other forms of loan

There are however other types of loans that if you don’t own a property as security can be useful to have.  For example logbook loans are one of the cheapest ways to take out a cost effective loan if you choose the right lender.

These kinds of loans lend to you using your car as security, if you don’t pay the loan, your car is at risk.  This means that a good lender is able to offer a loan at a competitive interest rate because they have already valued your car and completed the checks on that.  They know that if you fail to make your payments, your car will cover some of their costs.

More awareness needed

It’s striking that logbook loans aren’t discussed more when it comes to discussions about Payday loans and other lending that has been under the spotlight in recent years.  If you choose the right lender, one that doesn’t have early settlement fees, one that scours the credit market to find the best interest rates and one that offers flexible payment terms, then in many cases you can get a good deal if you need short term cash fast.

Of course loans should only be taken out if you know you can pay it back.  Reputable lenders will conduct checks on applicants on a few indicators to make sure that they are in a position to be able to pay the money back, but at the end of the day only you know if the loan is affordable for you.

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